The quality of your content may not be enough
if you want to rank highly in search engines. Still, auditing your own site can
be time-consuming if you are doing it alone. Luckily, we are part of the golden
age of problem-solving. Nowadays there is a program for resolving even the
smallest of issues including audit tools for search engine optimization (SEO).
We have compiled the best site audit tools for SEO below, but before we get to that, let’s start with why you need an SEO audit tool to begin with.
Why You Need an Audit Tool For SEO
The primary reason you need an audit tool is that it helps you to find and fix errors on your website.
It is your way of finding out how likely your content is going to rank in search engine results. By cleaning up your content, you can help your site to rank higher and help your pages to be looked upon more favorably by search engines.
If the competition is doing it, then it is best not to be left behind, plus you can compare your site to theirs. Check out Punch SEO‘s site audit tool if you haven’t already!
What We Look for in an SEO Audit Tool
Ideally, you want an SEO audit tool that is as
comprehensive as possible including a variety of features—without sacrificing
the quality of its basic functions.
What are the basic functions of an SEO audit tool?
-Compare your site to the competition. You should be able to see how you score in comparison to your competitors. As a side note, this also means to get the most out of an audit tool you need to know who your competitors are. Be sure to draw up a list before you begin.
-View an SEO overview. You should also be able to view an overall score showing how well your website performs in terms of SEO. The better options will go even further and be able to break down individual pages.
-Analyze site speed. A quality SEO audit tool can analyze the speed of your site—a vital ranking metric with Google.
-Monitor social media representation. While not necessarily directly tied to SEO, social media reputation can be critical to your website traffic, and so a useful SEO tool can monitor this too.
-Analyze your backlink profile. Ideally, you will want to use a product that can also analyze your backlinks. Backlinks are essential to SEO as they show search engines that other websites value your content as well.
An SEO audit tool should offer you more features such as identifying broken links and downloadable reports. The better companies will also offer you recommendations to improve ranking based on their findings.
Best Site Audit Tools For SEO
Not that endorsements are everything, but
Semrush is used by the likes of eBay and Quora.
With all their plans you get an on-page SEO checker, site audit, organic traffic insights, social media tracker, and more. You also get keyword difficulty which shows you how easy or hard it is to rank for different keywords.
Semrush is a tool that will really help you to monitor the competition and analyze their data. Find out what you aren’t doing as well at and look at what terms they are using for their ads.
You can use the simple domain overview tool to break down your keyword strengths as well as your competitors.
The word spy is used here for a reason. Their
main strength is that they can help you to see your competitors most profitable
keywords, as well as their paid ads.
Using Google as a basis of tracking competitors ranking ability, they also help you to find leads, providing email addresses as well as phone numbers.
We mentioned earlier that the better tools will make useful suggestions, and SpyFu is a good example of this. They make recommendations that can help to get you ranking higher, as well as get you more clicks for your ads.
SpyFu is easy to use, and their packages start at a very reasonable $33 a month (this gives you unlimited search results).
Describing itself as a website crawler for SEO
performance improving, SEOmator is one of the most comprehensive products for
It is also one of the most efficient, making quick work of analyzing your site. SEOmator gives you the ability to set up alerts so you can continually monitor a websites SEO.
If you work in SEO, then you will be able to provide customers with multiple reports showing how their SEO compares to other companies in their niche.
They even give you an overview of what you can fix once you have compiled a report.
Screaming Frog is a good option for anyone
looking for a free site audit tool for SEO.
There is the option to pay for more features, but the free version allows you to generate a crawl for up to 500 URLs with no charge.
It saves you time by allowing you to look at your whole site in one go. There are a handful of specific problems that it looks for including broken links, meta description errors, alt tags, security and more.
Found SEO Tool
Another useful tool that is free to use is the
Found SEO tool. There is nothing fancy about Found’s audit tool, but it gives
you a quick overview as to how your website can be improved.
Found SEO Tool will show you how long your site takes to load, as well as tell you when you are using multiple H1 tags. Simply typing in your domain will bring up an analysis of your top ten keywords among other things.
Benchmark Hero Solutions
A good tool for anyone in the eCommerce niche,
Benchmark Hero Solutions SEO tool will analyze your online store to show you
what you can do to improve your traffic. It will also give you an overall score
as well as provide statistics on things like returning customers.
You can compare your store to that of competitors and see how you can create the best possible shopping experience for your customers.
Any of the above will help you to really improve the quality of your site. By using the best site audit tools for SEO, you are able to clean up your site to the benefit of your ranking in search engines, and your number of potential clients.