This client came to us with a construction-related business. They needed increased visibility to both homeowners and building contractors.
We started the campaign with a content mapping analysis. This enabled us to identify what pages were under-performing and to assign each page to a single, primary keyword.
Empowered by the content map, we deployed a site-wide optimization plan. This was a small site, and the initial optimization pass took close to an hour.
At the end of that hour, the client had moved from page 2 of Google to page 1.
We’re continuing with this campaign to help the client take a top spot in the Google maps rankings, as well as to build their brand authority so the site maintains a more stable positioning.